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M26 Studio

Colgate + Music

Colgate was looking for a way to encourage tweens to brush their teeth for the recommended two minutes.  Make 26 Inc, working in partnership with The Marketing Store, worked through a range of initial ideas/concepts and settled on the concept of a music toothbrush that would allow the user to easily change the music via any headphone jack.

User Persona – A day in the life of a tween.

Opportunity Matrix