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Starbucks Extreme Mug |
In addition to the unique use and integration of a carabineer, Starbucks was looking for a leak-proof lid with a fresh new aesthetic and uncompromised function. Ward created a patented lid mechanism with an integrated pull-top release. In addition to being leak-proof, this design prevents the user from touching the ‘lip’ of the mug with their fingers. With a double-walled, vacuum insulated body, this mug keeps your coffee hot for up to eight hours. |
Coinciding with the introduction of the Extreme Mug, Starbucks released a second design by Ward called the Sophisticate, a sleek leather wrapped vessel that embraces the on-the-go coffee needs of the urban professional. This was also a highly successful design for Starbucks. |